Make Your Property Stand Out From the Crowd!
Realtors and Property Managers, Make Your Homes Move
Houses to sell? Apartments to rent? Get them noticed with our Featured Listings.
With over 150,000 unique rental listings and 2,000,000 for sale listings, HotPads has quickly become one of the largest real estate portals on the Internet. Our innovative map-based search makes HotPads one of the most popular websites for housing shoppers, with millions of visitors looking to find that one perfect place.
But with so many high quality listings on HotPads, housing providers have been looking for new ways to make their listings stand out.
Now you can ensure that your properties will be noticed with HotPads Featured Listings.
- Your properties will show on our maps as visually stunning building icons and can't-miss preview panes.
- You set the cost and duration for your featured ad campaigns, as low as $1 a day!
- Your featured listings will only be displayed when they match the criteria that our users are searching for. (This means that you will not be charged when your listing does not fit what the housing shopper is looking for.)
- And, since no more than two listings are featured at any time, your property is sure to catch our users' eye!
Spotlight Your Listings!
More Effective Listings
Featured listings are displayed more regularly and more frequently than regular listings. In fact, our tests have shown that featured listings are viewed about 5x more often than regular listings. Being seen more often leads to more clicks and more leads!
Featured Listings Highlight Your Property in 2 Ways:
| Bold Box | Huge, Contrasting Icon |
 |
 |
|
We replace your property icon with a pulsing icon that will immediately stand out from the surrounding listings. |
With your properties displayed on our maps as visually stunning building icons and can't-miss preview panes, there's no way your Featured Listings will go unnoticed by housing shoppers!
Feature Your Listings Now!
Pricing
Advertising is not one-size fits all. Because of this, HotPads gives YOU the power and flexibility to determine exactly how much to spend on your featured listings and how long they will run.
Setting a Price
We think that advertising should be customizable to each housing provider based on their individual demands, needs, and budgets. Therefore, we have initiated a pricing plan that is left up to you, the housing provider. So, YOU set the Cost Per Day (CPD) per property and the Number of Days to feature your properties.
Auction
The way we determine how often to display your listing is on an "Auction Basis." Say, for example you set the maximum Cost Per Day to be $4 and another provider in the same market sets their's to be $1. We will then display your featured listings 4 times as frequently as those of the person with a CPD of $1.
Best of all, regular listings on HotPads are still completely free of charge! So to get the most exposure for your company, have all of your properties shown on HotPads.
If you would like help or advice about pricing, email us at FeatureMe@hotpads.com!
Displaying Your Featured Listings
Since you are paying for users to view your property more often, it is important that your featured listings are only showed to relevant users. Therefore, we will only feature your listing when it matches the search criteria of a particular user.
We match your featured listing campaigns with various criteria from our users including:
Category We will only show your "for sale" listings when a user is searching in the "For Sale" or "Buy vs. Rent" search portals. That means you won't be getting impressions from renters who are not looking to buy at this time.
Geography If your property is in Washington, DC, it will only be displayed when our users are searching for properties in DC.
Pricing We match the pricing in your featured listings with the price range specified by the user. If your property is above or below the monthly payments or total payment that a user wants to pay, then your listing will not be displayed.
Type Similarly, if a user specified that (s)he is looking for an apartment in a large community and you have a featured single family home, you will not be charged for an impression.
Basically, we strive to ensure that you receive additional leads. To do this, we ensure that your featured listings are displayed only when they match the search criteria of a particular user. This means that your featured property will not be displayed when it is not relevant to the user and thus you will not be charged for views by mismatched housing shoppers.
Setting Up Your Featured Listings
Featuring your listings on HotPads is quick and easy
- Select Your Listings and Set Your Price
- Confirm Your Order
- Check Out
For more details and a step-by-step guide to featuring your listings, take a look at the Setting Up Your Featured Listings.
Or watch this helpful video introduction:
(To skip these steps and learn on the fly, get started now!)
Chart Your Progress!
Once you have set up your featured listings, you can keep track of how many impressions and clicks you get through our handy"Listing Campaign Summary" page.
There, we keep track of all of your featured listings and chart the clicks and impressions they receive, as well as the current click through rate and maximum cost per day. These stats are extremely helpful in keeping track of all of your featured listings, as you can see your individual campaign's numbers in real time, as well as go back through the days to see the numbers for past days.
This chart allows you to track both your impressions and clicks, as well as the cost per day. The "cost" is the actual cost of featuring your listing for a particular day. During the course of a day the cost will continue to increase as your featured listings accumulate more impressions until it reaches the Max Cost Per Day. You will continue to receive impressions once you have hit your Max CPD Threshold as long as there continues to be available inventory on HotPads. If a featured listing does not reach its Max CPD for a given day, you will not be charged for it at the conclusion of the campaign.
Feature Your Listings Today!
Well, what are you waiting for? Feature your listings today and make them stand out from the crowd! For a step-by-step guide, check out Setting Up Featured Listings.
Want to skip the intro, it's easy enough to just start featuring your properties now.
As always, if you have any questions about Featured Listings, please don't hesitate to contact us at 202.232.1581 or via email at FeatureMe@hotpads.com!
Need Even More Marketing Punch?
HotPads also offers custom Banner Ad placements. Display Advertising on HotPads can be targeted by state, zip code, area code, designated market area (DMA) and rent tier. Check out our "Advertise on HotPads" page for the rest of the details!
To inquire about featuring your listings on HotPads.com call 202.333.7474 or email us at FeatureMe@hotpads.com.
